Omax Cotspin Pvt. Ltd., one of the fastest-growing textile companies in the international market, with clients like Jockey, Decathlon, and Ikea was planning to establish a distinctive brand of women’s innerwear. With a strong foothold in farm-to-fabric operations, they aimed to advance their market position through forward integration. They approached Netglobes to create a unique visual identity and a compelling brand name that effectively reflects the essence of their new line and appeals to their target audience.
Gift your body the joy of comfort and care
STRATEGY
Netglobes initiated the strategy by conducting detailed brainstorming sessions and client interviews. This thorough process helped us to gather valuable insights about brand’s vision and their industry landscape. The resulting strategy was crafted to align with their goals and effectively position the brand in the market.
After many days of relentless efforts and creativity, we finalized the name "Buttery." This name perfectly encapsulates the essence of softness, luxury and sophistication that the company envisioned for their new brand. Additionally, we designed packaging that reflects the elegance and premiumness of the brand, ensuring a cohesive and visually appealing product presentation.
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