Akshar Global Clinical Research (AGCR), a newly established Clinical Research Organization, is led by founders with more than 20 years of comprehensive experience in the competitive healthcare sector. They envisioned crafting a promising brand identity and an immersive digital experience. The firm's objective was to creatively highlight their technical expertise and innovative approach to stand out and gain the confidence of potential clients and industry stakeholders.
STRATEGY
Insight to Innovation
To elevate AGCR’s digital presence, Netglobes embarked on a comprehensive strategy that began with a series of brainstorming sessions and in-depth client interviews. This approach helped us gain a thorough understanding of brand’s vision, industry landscape, and their value proposition. We proposed rebranding Akshar Global Clinical Research with the initials "AGCR" to enhance brand recognition and achieve a more streamlined and impactful logo.
We developed a content strategy that tailored to their target audience and aligned with their new identity. The result was a premium and interactive brand website leveraging advanced technology and image optimization that ensured smooth and efficient performance.
We integrated animated interactive graphics into the website that captured attention and engaged visitors. To enhance user experience, we created dedicated versions for both mobile and desktop, ensuring accessibility and responsiveness.
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We developed a LinkedIn-specific content strategy in multiple phases to support brand’s growth and development. Each phase was strategically planned to enhance their online presence on LinkedIn and drive meaningful engagement. The result was a dynamic and strategically organized digital footprint that elevated the brand and expanded its reach.
AGCR swiftly positioned itself as a prominent brand, organically amassing over 3,000 followers on their LinkedIn page within just a few months and securing a strong digital footprint.
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