Equinox Workout Zone
Services
Brand Identity
Environment Design
Sector
Fitness and Sport
Brand Identity
Environment Design
Sector
Fitness and Sport
Equinox, one of the biggest gyms in Vadodara, Gujarat, partnered with Netglobes to enhance its brand image. The project involved a comprehensive transformation of the gym’s visual identity through sophisticated internal and external environmental graphics along with custom uniform design for their trainers. The challenge was to create a cohesive and premium look reflecting the gym’s high standards while ensuring a welcoming atmosphere for its diverse clientele.
STRATEGY
Experience the New Energy
Netglobes addressed the challenge of enhancing their brand image through a strategic and creative process. We uncovered the essence of the brand’s industry and its value proposition through in-depth brainstorming sessions with the client and the use of advanced brand discovery tools. This comprehensive understanding allowed us to define brand’s essence. Our strategy included featuring images of renowned athletes in the wall graphics to emphasize the gym’s commitment to excellence and motivation, reinforcing its energetic and welcoming atmosphere.
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