NewAge Fire Fighting Co
Services
Rebranding
Launch Strategy
Relaunch Video
Sector
Heavy Industries
Rebranding
Launch Strategy
Relaunch Video
Sector
Heavy Industries
Newage, Asia's largest manufacturer of firefighting equipment and vehicles, joined hands with Netglobes to revamp their brand identity and redefine their brand core. They wanted to enhance their brand aesthetics to align with current trends. Despite their extensive experience of 60+ years and 1500+ innovative products, their existing brand image suffered from improper brand communication.
STRATEGY
Revive with Insight
Netglobes embarked on a transformative journey to redefine Newage's brand identity with a blend of strategic insight and creativity. We initiated the process with thorough brainstorming sessions with the client to gain a deep understanding of their vision and goals. Our approach included extensive competitive market research, examining numerous companies to comprehend industry trends and market positioning.
To address Newage’s extensive range of over 1,500 products across various categories, we conducted detailed competitive analyses for each category and product. The analysis identified several inconsistencies in the brand, with varying logos for its group companies and challenges incorporating the brand mark on its products. We developed a comprehensive strategy for the brand relaunch, focusing on unifying the brand identity, updating the brand mark, and standardizing logo usage.
SUCCESSFUL LAUNCH
We created a dedicated video for the brand relaunch to effectively communicate the exciting changes to everyone connected with the company including employees, shareholders, clients, and followers. This video was designed to convey the significance of the new brand identity, engaging both internal and external audiences. It played a crucial role in introducing and promoting the refreshed brand.
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