Omax Cotspin
Omax Cotspin Pvt. Ltd., a leading name in the textile industry, partnered with Netglobes for development of their brand website and communication video. They faced challenges in brand positioning amidst a competitive landscape. Despite their expertise and innovation, they struggled to make a significant digital impact. To address these challenges, Omax partnered with Netglobes to enhance their digital presence, aiming to connect with a broader audience and reinforce their brand’s market position.
STRATEGY
Insight with Innovation
To enhance Omax Cotspin Pvt. Ltd.'s digital presence, Netglobes implemented a strategic approach rooted in meticulous research, innovative design, and targeted content. We began with an in-depth research phase, with client interviews and brand discovery tools to gather comprehensive information about the company, their industry, and their unique value proposition. This thorough understanding allowed us to shape a website strategy that accurately reflects Omax's brand values and address business objectives.
Aesthetics with Performance
Our team developed a premium and custom website design aligned with the brand, focusing on a modern and professional look. We developed a content strategy and site map tailored to their target audience. We used advanced technology and image optimization to ensure smooth performance. The result was a robust and high end website that effectively enhanced brand value and their digital reputation.
CHALLENGES
Redefining Trust Through Legacy
In a competitive industry where established expertise is crucial, there was a pressing need to enhance credibility and build trust with potential clients who perceived the business as relatively new, despite a strong turnover. The challenge was to overcome skepticism about experience and reliability, while effectively communicating the company's deep-rooted legacy and extensive industry knowledge to shift these perceptions and build confidence.
SOLUTION
Heritage of Excellence
To fulfill brand's goal of establishing trust and authority, Netglobes crafted a video that vividly chronicles their deep-seated legacy in the textile industry. The video weaves a compelling narrative of brand’s evolution from ancestral cotton farming to a modern manufacturing powerhouse. By tracing their journey through three generations and demonstrating a seamless transition from farming roots to advanced textile production, the video positions Omax as an esteemed institution with a rich heritage.This narrative of enduring expertise and progressive innovation is crafted to connect with potential clients, positioning Omax as a proven and dependable leader in the industry.
THE TECHNICAL
Concept
Story Development
Scripting
Storyboard
3 Days of Filming
Voiceover
Asset Creation
Animation
Post-Production
Music Licensing
Story Development
Scripting
Storyboard
3 Days of Filming
Voiceover
Asset Creation
Animation
Post-Production
Music Licensing
To effectively convey brand's core strengths , Netglobes proposed a comprehensive video strategy centered on their three pillars of success: Product, People, and Technology. This multi-dimensional approach includes a series of videos designed to illustrate how Omax’s rich legacy and growth underscore their industry authority.
These videos delved into the company's commitment to social responsibility, human resource development, their initiatives to support and train local farmers, and their engagement with the community.
Additionally, the series of videos highlights how the brand’s innovative approach from cutting-edge machinery to sustainable practices, drive their success and maintain high product standards.
Addressing all of their brand positioning and business challenges, the videos offer a detailed exploration of Brand’s core values and achievements. The videos comprising "Story of Omax," "Life at Omax," "Farmers Story," and "Strength of Omax"
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