Decathlon
Services
Communication Videos
Sector
Fitness & Sports
Communication Videos
Sector
Fitness & Sports
Decathlon, the world’s largest sporting goods brand, partnered with Netglobes to develop a process film emphasizing their commitment to transparency and 100% traceability. Known for their environmentally sustainable products and commitment to societal impact, Decathlon adheres to international standards for sustainable cotton and strives for transparent manufacturing processes.
CHALLENGE
Revealing the Invisible
Crafting a video that brings Decathlon’s transparent manufacturing processes and traceability efforts to life required turning complex, behind-the-scenes operations into a clear and captivating story. The challenge lay in effectively illustrating these intricate details in a way that resonates with a diverse audience, all while reinforcing Decathlon’s core values and commitment to ethical practices.
THE TECHNICAL
Concept
Story Development
Scripting
Storyboard
2 Days of Filming
Voiceover
Asset Creation
Animation
Post-Production
Music Licensing
Story Development
Scripting
Storyboard
2 Days of Filming
Voiceover
Asset Creation
Animation
Post-Production
Music Licensing
SOLUTION
From Seed to Success
To convey Decathlon’s dedication to transparency and 100% traceability, Netglobes implemented a meticulous approach. We documented every phase of their product journey, capturing the entire process from the origins of cotton cultivation to the final store experience. This comprehensive coverage included interviews with senior executives and detailed footage of Decathlon’s stringent quality assurance measures. By incorporating insights from third-party manufacturers, we highlighted Decathlon’s unwavering commitment to maintaining high standards.
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